Ethical investing made simple.
Mindful Money is a charity that promotes ethical investment. Our brief was to design a sophisticated website that would allow people to find a Kiwisaver Fund that matched their values. This was a complex job:
- We had to import and process large amounts of data about the available funds
- Create a
fuzzy-matching algorithm, and a referral system.
- Present detailed financial information in an informative way.
- And build a blog and CMS around this core content.
The result is a website that is easy to use, informative, and powerful. Extensive user-testing and analysis since it was first launched in 2019 has resulted in a number of successful upgrades.
We continue to partner with Sustainable Initiatives Aotearoa to manage, improve, and promote this import service.